{"id":20158,"date":"2025-07-04T18:33:41","date_gmt":"2025-07-04T14:33:41","guid":{"rendered":"https:\/\/maharatnet.com\/?p=20158"},"modified":"2025-07-04T18:33:41","modified_gmt":"2025-07-04T14:33:41","slug":"the-difference-between-seo-and-sem","status":"publish","type":"post","link":"https:\/\/maharatnet.com\/en\/the-difference-between-seo-and-sem\/","title":{"rendered":"\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 seo \u0648 sem"},"content":{"rendered":"

\u0647\u0644 \u062a\u0639\u0644\u0645 \u0623\u0646 \u0638\u0647\u0648\u0631\u0643 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0644\u0627 \u064a\u0639\u062a\u0645\u062f \u0641\u0642\u0637 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u061f \u0628\u0644 \u0639\u0644\u0649 \u0627\u062e\u062a\u064a\u0627\u0631\u0643 \u0628\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u062a\u064a\u0646 \u062a\u0645\u0627\u0645\u064b\u0627: SEO \u0648SEM. \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0642 \u0644\u0640 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 seo \u0648 sem \u0647\u0648 \u0645\u0627 \u064a\u062d\u062f\u062f \u0645\u062f\u0649 \u0648\u0635\u0648\u0644\u0643 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0646\u062c\u0627\u062d\u0643 \u0627\u0644\u0631\u0642\u0645\u064a. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u0645\u0646 \u0645\u0647\u0627\u0631\u0627\u062a \u0646\u062a \u0633\u0646\u0623\u062e\u0630\u0643 \u0641\u064a \u062c\u0648\u0644\u0629 \u0645\u0628\u0633\u0637\u0629 \u0648\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0644\u062a\u0643\u062a\u0634\u0641 \u0645\u062a\u0649 \u062a\u0633\u062a\u062e\u062f\u0645 \u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0643\u064a\u0641 \u064a\u0633\u0627\u0639\u062f\u0643 \u0645\u0648\u0642\u0639 \u0645\u0647\u0627\u0631\u0627\u062a \u0646\u062a \u0641\u064a \u062a\u0648\u0638\u064a\u0641\u0647\u0627 \u0644\u0635\u0627\u0644\u062d\u0643.<\/p>\n

\u0645\u0627 \u0647\u0648 SEO\u061f<\/h2>\n

\"\u0645\u0627<\/p>\n

SEO<\/a> \u0647\u0648 \u0627\u062e\u062a\u0635\u0627\u0631 \u0644\u0640 Search Engine Optimization \u0648\u064a\u0639\u0646\u064a \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b. \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u064a\u062a\u0635\u062f\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u0639\u0644\u0649 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0645\u062b\u0644 \u062c\u0648\u062c\u0644 \u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0628\u0645\u062d\u062a\u0648\u0627\u0643 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0643. \u062a\u0639\u062a\u0645\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 SEO \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u0627\u0646\u0628 \u062a\u0642\u0646\u064a\u0629 \u0648\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0644\u064a\u0635\u0628\u062d \u0623\u0643\u062b\u0631 \u062c\u0630\u0628\u064b\u0627 \u0644\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/p>\n

\u0639\u0646\u0627\u0635\u0631 SEO<\/h3>\n
    \n
  1. \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649:<\/strong> \u0643\u062a\u0627\u0628\u0629 \u0645\u062d\u062a\u0648\u0649 \u0645\u0641\u064a\u062f \u0648\u063a\u0646\u064a \u0628\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0628\u062d\u062b \u0639\u0646\u0647\u0627 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/li>\n
  2. \u0627\u062e\u062a\u064a\u0627\u0631 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0645\u0644\u0627\u0626\u0645\u0629:<\/strong> \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0639\u0644\u064a\u0647\u0627 \u0628\u062d\u062b \u0645\u0646 \u062c\u0648\u062c\u0644 \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u0631\u0641\u0639 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0641\u064a \u0645\u0648\u0642\u0639\u0643.<\/li>\n
  3. \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0648\u0627\u0644\u0648\u0635\u0641:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0646\u0627\u0648\u064a\u0646 \u062c\u0630\u0627\u0628\u0629 \u0648\u0648\u0635\u0641 \u0648\u0627\u0636\u062d \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0631\u0641\u0639 \u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 (CTR).<\/li>\n
  4. \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u0644\u0645\u0648\u0642\u0639:<\/strong> \u0631\u0628\u0637 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0628\u0628\u0639\u0636\u0647\u0627 \u0648\u062a\u0633\u0647\u064a\u0644 \u062a\u0635\u0641\u062d\u0647\u0627.<\/li>\n
  5. \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 (Backlinks):<\/strong> \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0648\u0627\u0628\u0637 \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0645\u0648\u062b\u0648\u0642\u0629 \u0644\u0631\u0641\u0639 \u0645\u0635\u062f\u0627\u0642\u064a\u062a\u0643.<\/li>\n
  6. \u062a\u062d\u0633\u064a\u0646 \u0633\u0631\u0639\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645:<\/strong> \u0644\u0623\u0646 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u062a\u0641\u0636\u0644\u0647\u0627 \u062c\u0648\u062c\u0644.<\/li>\n
  7. \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0648\u0642\u0639 \u0644\u0644\u0647\u0648\u0627\u062a\u0641:<\/strong> \u0644\u0623\u0646 \u0646\u0633\u0628\u0629 \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0628\u062d\u062b \u062a\u062a\u0645 \u0645\u0646 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644.<\/li>\n
  8. \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0635\u0648\u0631 \u0648\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0628\u0635\u0631\u064a\u0629:<\/strong> \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0648\u0635\u0627\u0641 \u0628\u062f\u064a\u0644\u0629 alt text \u0648\u0636\u063a\u0637 \u0627\u0644\u062d\u062c\u0645 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0627\u0644\u0645\u062a\u0646\u0627\u0633\u0628\u0629 \u0645\u0639 \u0627\u0644\u0642\u0627\u0644\u0628.<\/li>\n
  9. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621:<\/strong> \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 Google Analytics \u0648Search Console.<\/li>\n
  10. \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062d\u0644\u064a (Local SEO):<\/strong> \u0645\u0647\u0645 \u062c\u062f\u064b\u0627 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062e\u062f\u0645 \u0645\u0646\u0627\u0637\u0642 \u0645\u062d\u062f\u062f\u0629.<\/li>\n
  11. \u062a\u062d\u062f\u064a\u062b \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631:<\/strong> \u0644\u0636\u0645\u0627\u0646 \u0628\u0642\u0627\u0621 \u0627\u0644\u0645\u0648\u0642\u0639 \u0646\u0634\u0637\u064b\u0627 \u0648\u0645\u0631\u062a\u0628\u0637\u064b\u0627 \u0628\u0622\u062e\u0631 \u0627\u0644\u062a\u062d\u062f\u064a\u062b\u0627\u062a.<\/li>\n<\/ol>\n

    \u0645\u0627 \u0647\u0648 SEM\u061f<\/h2>\n

    \"\u0645\u0627<\/p>\n

    SEM \u0647\u0648 \u0627\u062e\u062a\u0635\u0627\u0631 \u0644\u0640 Search Engine Marketing \u0623\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0638\u0647\u0648\u0631 \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0639\u0644\u0649 \u062c\u0648\u062c\u0644 \u0648\u0645\u062d\u0631\u0643\u0627\u062a \u0623\u062e\u0631\u0649. \u0628\u0639\u0643\u0633 SEO \u0627\u0644\u0630\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u064a\u062a\u064a\u062d SEM \u0644\u0643 \u0627\u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u0641\u0648\u0631\u064a \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u0649 \u0645\u0642\u0627\u0628\u0644 \u062a\u0643\u0644\u0641\u0629 \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f\u0647\u0627 \u062d\u0633\u0628 \u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a PPC \u0627\u0644\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0646\u0642\u0631\u0629.<\/p>\n

    \u0645\u0643\u0648\u0646\u0627\u062a SEM<\/h3>\n
      \n
    1. \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 (Google Ads):<\/strong> \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0625\u0637\u0644\u0627\u0642 \u062d\u0645\u0644\u0627\u062a SEM.<\/li>\n
    2. \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629:<\/strong> \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0628\u062d\u062b \u0639\u0646\u0647\u0627 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u062f\u0642\u0629 \u0644\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0627\u0644\u0627\u0639\u0644\u0627\u0646\u0627\u062a.<\/li>\n
    3. \u0643\u062a\u0627\u0628\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0630\u0627\u0628\u0629:<\/strong> \u0644\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0646\u0642\u0631 \u0648\u0627\u0644\u062f\u062e\u0648\u0644 \u0644\u0644\u0645\u0648\u0642\u0639.<\/li>\n
    4. \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 (Landing Page):<\/strong> \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0648\u062a\u0642\u0644\u064a\u0644 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f.<\/li>\n
    5. \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641:<\/strong> \u062d\u0633\u0628 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u0639\u0645\u0631 \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u063a\u064a\u0631\u0647\u0627.<\/li>\n
    6. \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0639\u0631\u0636:<\/strong> \u0627\u0644\u062a\u062d\u0643\u0645 \u0641\u064a \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u064a \u062a\u0631\u063a\u0628 \u0628\u0625\u0646\u0641\u0627\u0642\u0647 \u064a\u0648\u0645\u064a\u064b\u0627.<\/li>\n
    7. \u0627\u062e\u062a\u0628\u0627\u0631 A\/B \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a:<\/strong> \u062a\u062c\u0631\u0628\u0629 \u0646\u0633\u062e \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0621\u064b.<\/li>\n
    8. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c:<\/strong> \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 Google Ads \u0648Google Analytics.<\/li>\n
    9. \u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 (Quality Score):<\/strong> \u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0638\u0647\u0648\u0631.<\/li>\n
    10. \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 (Remarketing):<\/strong> \u0644\u0625\u0639\u0627\u062f\u0629 \u062c\u0630\u0628 \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u0644\u0645 \u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0627 \u0645\u0633\u0628\u0642\u064b\u0627.<\/li>\n<\/ol>\n

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      \"\u0645\u0627<\/p>\n

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      \u0627\u0644\u062a\u0643\u0644\u0641\u0629<\/h3>\n

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      \u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 seo \u0648 sem\u061f<\/strong><\/p>\n

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      SEO \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0644\u0644\u0645\u0648\u0642\u0639 \u0644\u062c\u0630\u0628 \u0632\u064a\u0627\u0631\u0627\u062a \u0637\u0628\u064a\u0639\u064a\u0629 \u0628\u064a\u0646\u0645\u0627 SEM \u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0638\u0647\u0648\u0631 \u0645\u0628\u0627\u0634\u0631 \u0648\u0645\u0633\u062a\u0647\u062f\u0641.<\/p>\n

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      SEM \u062a\u0639\u0646\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u0647\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0638\u0647\u0648\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b.<\/p>\n","protected":false},"excerpt":{"rendered":"

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